Spotify Partner Program Expands to 35+ Markets

Spotify is rolling its Partner Program into more than 35 additional markets this fall, giving eligible podcasters in Italy, Spain, Brazil, Mexico, Colombia, Poland, and dozens of other countries new ways to earn from Premium video consumption and ads, the company’s Sept. 17 newsroom announcement and a same-day TechCrunch report say.

Spotify calls the move its largest expansion of the program yet after earlier runs in the U.S., Europe, and Australia. Enrolled creators can collect Premium video revenue, monetize ads on Spotify’s free tier and on other listening platforms, and keep 100% of revenue from their own embedded sponsorships, the newsroom post states. For Premium subscribers in the new markets, dynamic ads are removed from participating video podcasts while creator sponsorships stay in the show.

TechCrunch notes that video podcast consumption on Spotify has risen about 140% since the feature launched in 2022, and that total monthly payouts to enrolled shows have climbed by more than a third since January after Spotify loosened eligibility earlier in 2026. Creators can now apply with a minimum of three episodes, 2,000 consumption hours, and 1,000 engaged audience members in the prior 30 days; Spotify says participating video shows have seen more than 45% average growth in consumption hours since launch.

The fall rollout list spans Latin America, the Caribbean, and parts of Europe, including Chile, Peru, Ecuador, Guatemala, Costa Rica, Uruguay, El Salvador, the Dominican Republic, Paraguay, Honduras, Panama, Bolivia, Nicaragua, Jamaica, Trinidad and Tobago, the Bahamas, Barbados, and several smaller markets, plus San Marino, Andorra, and Malta, per Spotify’s announcement.

For readers tracking creator monetization on Podcast News, verified as of Oct. 2 coverage of the Sept. 17 rollout plan: Partner Program reaches 35-plus new markets later this fall; Premium video and ad share remain the core revenue mix; eligibility thresholds stay at the lowered 2026 bar; Premium viewers in those markets get fewer dynamic ads on participating shows.