Live Nation Backs Creator Nation From Scott and Alexis Fisher

Live Nation Entertainment on Oct. 1 announced Creator Nation, a new company co-founded by Scott and Alexis Fisher to help creators turn audiences into lasting businesses across content, commerce, brand partnerships, and live experiences, according to Live Nation’s newsroom and a Yahoo Finance report originally published on Forbes.

Creator Nation is backed by a capital commitment from Live Nation and will acquire and scale creator-management firms and adjacent businesses, with first acquisitions expected in the coming months, the company said. Yahoo Finance adds that the first deal will likely be announced before the end of the year.

Scott Fisher founded Select Management Group and led it through its full acquisition by Propagate Content in 2025; Select’s roster spans more than 500 creators with a combined audience of over one billion and co-produces Hulu’s The Secret Lives of Mormon Wives, both outlets note. Alexis Fisher founded Timeline Management, bringing the Dallas Cowboys Cheerleaders, the Mormon Wives cast, and Gracies Corner to the stage; Timeline, backed by Live Nation since 2024, will continue to operate separately from Creator Nation.

“Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace,” Scott Fisher said in the Live Nation release. Alexis Fisher framed the venture as a platform to extend fan relationships “across every part of their business,” while Live Nation CEO Michael Rapino said creators increasingly build careers that look like broader entertainment businesses spanning content, live, brands, and commerce.

Hiring is already underway across creator strategy, commerce, touring, data, operations, and marketing, Live Nation says, and the company will also work directly with brands and marketers on partnerships. Yahoo Finance situates the move against a creator economy in which Forbes’ 2026 Top Creators list collectively crossed $1.02 billion in earnings—a 20% jump from the prior year.

For creators tracking management and live-commerce deals on Influencers, verified as of the Oct. 1 Live Nation announcement and Yahoo Finance/Forbes coverage: Creator Nation is Live Nation–backed under the Fishers; support spans content, commerce, brands, and live; acquisitions are planned but not yet named; Timeline remains separate—no claim that a specific creator roster or first acquisition has closed.