MrBeast’s $1M Grocery Store Video Sets His 24-Hour Views Record

MrBeast says his new hour-long challenge video, “Eat Everything In A Grocery Store, Win $1,000,000,” has become the most-viewed upload of his career in its first 24 hours, Dexerto and Benzinga reported, citing the creator’s own posts on X after the video went live on Oct. 3.

“New video is our most viewed video ever in 24 hours,” Jimmy Donaldson wrote on Oct. 4, adding that more than 10,000 comments were calling it the channel’s best video ever. In a follow-up post quoted by both outlets, he said the average viewer had watched for more than 20 minutes and that viewers had collectively spent more than 1 billion minutes on the upload. He closed on a reflective note: “Even though I’ve been making content for 17 years now I still think my best days are ahead.”

The exact numbers vary by snapshot. Dexerto reported that the video pulled in roughly 68.5 million views during its first day and was close to crossing 100 million by Oct. 5. Benzinga, writing early on Oct. 5, put the count at about 90.8 million views with more than 90,000 comments. Neither outlet published an official 24-hour figure from YouTube, so the record claim rests on MrBeast’s comparison against his own channel history.

The video is the payoff to a months-long cliffhanger. In April, MrBeast released “Last to Leave Grocery Store, Wins $250,000,” in which he bought a grocery store and challenged contestants to stay inside until one remained; Benzinga says that video has surpassed 203 million views. After 67 days, four contestants were still refusing to leave, so MrBeast offered a new deal: he would restock the entire store, and if the four could clear all of the food, they would split $1 million. The April episode ended before viewers learned the outcome.

According to Dexerto, the restocked store held roughly 4.3 million calories, and any food that went bad would be deducted from the prize. The contestants did not have to eat every calorie themselves; MrBeast introduced ways to cut the total, including bringing in guests to help eat and allowing some food to be donated through challenges. By the end, the group had spent 202 days inside the store, and only 6,614 calories ultimately went to waste. The four completed the challenge and secured the $1 million prize, Dexerto reported.

The milestone arrives as Beast Industries pushes further beyond YouTube; Benzinga has separately reported the company’s acquisition of youth-focused fintech Step. For other creators, the more telling number may be watch time: an average of more than 20 minutes per viewer on a roughly 60-minute upload suggests that long-form, serialized storytelling can still outperform shorter formats when the payoff has been teased for months. More creator economy coverage is on our Influencers page.

Verification: The 24-hour record, comment count, and watch-time statements come from MrBeast’s Oct. 4 posts on X as quoted by Dexerto (Oct. 5) and Benzinga (Oct. 5); view totals reflect each outlet’s own snapshot at the time of writing and may differ as the count climbs.