X Launches Native Clipping Tool That Splits Earnings Between Clippers and Original Creators

X has launched a native clipping tool on iOS and Android that lets users post 5- to 60-second excerpts of other creators' videos with commentary and a link back to the source. Both the clipper and the original creator can earn from a clip through X's Original Content Rewards program if both are enrolled.

Nov 10, 2026 - 12:17

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X has launched a native clipping tool that lets users cut a moment from another creator's video and repost it with their own commentary, with earnings from the clip shared between the person who made the clip and the creator of the original video through the platform's Original Content Rewards program, Net Influencer reported on Tuesday, Nov. 10, 2026. The feature was announced on Monday, Nov. 9, by Allegra Jacchia, X's head of creator product, and is live in the X app on iOS and Android, with web access to follow, according to X's help documentation.

"Until now, clipping on X meant downloading videos, editing them using outside tools, and reuploading," Jacchia wrote in the post announcing the launch. "Original creators often didn't get credit, and even when a clip went viral, they didn't earn from it." She added that "native clipping fixes both sides."

How the tool works

Every clip carries a "Clip from" label that links to the source video and opens it at the timestamp where the clip begins. According to Digital Trends, a user taps the Repost icon on a video, selects "Clip video" and drags trimmer handles to choose a segment. X alerts the user if the selection goes over the allowed length, and the user then taps "Next," adds commentary and posts the clip.

The limits are specific. Only pre-recorded videos that run at least two minutes can be clipped. A clip must be between 5 and 60 seconds long and can take up no more than 30% of the original video, so a two-minute video allows up to 36 seconds of clipping, while videos longer than three minutes and 20 seconds can be clipped for the full 60 seconds. Net Influencer reported that the 30% cap is designed, according to X, to leave viewers a reason to watch the original.

Livestreams cannot be clipped yet. Digital Trends reported that Jacchia said that capability is coming soon. The marketing publication ContentGrip noted that X says access to the feature may vary by region and app version, and that the company has announced web support without giving a date.

Who gets paid

Both the clipper and the original creator must be enrolled in Original Content Rewards to earn from a clip. Engagement on a clip counts toward the clipper's earnings in the same way as the clipper's other posts. The original creator's earnings from clips are calculated the same way as earnings from embedded reposts of their content, and will be included in regular payouts starting with the first payout after launch. Clips do not count toward X's separate Video Kickstart Bonus.

X has not published a per-view rate or the share of earnings allocated to either party, ContentGrip reported. The publication also noted that the existence of a clip does not mean either account automatically receives money, since each must be enrolled in the program.

"Our goal is simple: make X the best place for creators to create, grow, and earn," Jacchia said, according to Net Influencer. "That means rewarding them for the work they post, giving them a private space to connect with their most loyal subscribers, and making sure that when someone clips their video, they get the credit and a share of the earnings."

No opt-out yet

Creators currently cannot opt out of having their eligible videos clipped. X says it is working on a setting that will let creators turn off clipping. If a creator deletes an original video, all clips made from it are removed as well.

ContentGrip reported that because unrelated accounts could circulate clips of a sponsored video, the rewards program does not by itself establish what a brand owes those accounts or whether they are approved partners. The publication said agencies commissioning long-form video on X should clarify which excerpts a creator approves for paid reuse and who may post official clips.

Part of a wider push on video and attribution

Net Influencer described clipping as a practice that has grown into its own segment of the creator economy, with businesses cutting podcasts and streams into short clips for social feeds and AI tools increasingly automating the cutting. Before the launch, uploaded clips often did not credit the original creator. Native clipping keeps the attribution link and the revenue inside X's own systems, the outlet reported.

The launch follows several changes to how X handles video and creator pay. Digital Trends noted that the company has allowed people to upload long-form videos, including hour-long podcasts. In June 2026, X introduced a "React with Video" option that lets users record reaction videos with green screen and split screen layouts from the Repost button, Digital Trends reported at the time.

In May 2026, X's head of product, Nikita Bier, said the company had identified large accounts that had been "programmatically reuploading content from smaller accounts" to game its revenue share program, according to Digital Trends. X said creators adding commentary should use its "Quote" or "Share Video" features so attribution still benefits the original uploader.

In August 2026, X stopped accepting new applications for its revenue-sharing program and launched Original Content Rewards to replace it, Engadget reported. Under that program, creators earn based on the qualified impressions their original content receives. To be eligible, users must be 18 or older, pay for a Premium, Premium+ or Premium Business subscription, have at least 500 verified followers and have at least 500,000 Home timeline views from verified users within the last 90 days, according to Engadget. The program counts posts built on other people's material only when they add meaningful commentary or analysis, or creatively edit existing videos or photos.