Brittany Broski Partners With Smirnoff Ice for Halloween Content and Bash

Smirnoff Ice has partnered with comedian, creator and podcast host Brittany Broski for a U.S. campaign that kicks off around Halloween and extends into the year-end holiday season, PR Newswire reported in an Oct. 1 brand release. The deal pairs Broski with Diageo’s flavored-malt-beverage line on original social content, limited-edition merchandise and the brand’s first-ever Halloween bash, which Broski will host later in October with creators and celebrities on the guest list.

Fans 21 and older can already buy the Smirnoff Ice Bottle Costume from Shop.Smirnoff.com for $9.99, a bottle-shaped Halloween outfit the brand positioned as a last-minute costume fix and that Broski models in campaign creative, Global Drinks Intel confirmed Oct. 5. Video spots are rolling across Broski’s and Smirnoff Ice’s U.S. social channels, and the company said more “chaos, content and drops” are planned through the holidays without disclosing the full length of the partnership.

“When Smirnoff Ice approached me they gave me a lot of room to be creative… so naturally, I had to write a fake mustache and a bald cap into the script to really make it my own and Smirnoff was totally down to get weird with me,” Broski said in the PR Newswire release. Smirnoff Ice director Fergus McCarthy framed the casting around her “perfectly chaotic energy,” telling the brand’s press kit that Halloween is “just the start” of what the two sides plan to build together.

The Halloween bash is billed as an over-the-top night of spooky surprises and costume contests judged by Broski herself — the first event of its kind for Smirnoff Ice, according to both the Oct. 1 release and Drinks Intel’s follow-up. Broski rose to wider fame after a 2019 kombucha-tasting clip went viral and has since cut drinks-brand work that includes a prior White Claw partnership under Molson Coors, Drinks Intel noted, placing the Smirnoff Ice deal in a familiar creator-alcohol lane rather than a one-off cameo.

For Diageo North America, the push sits alongside earlier 2026 Smirnoff Ice activations such as a U.S. Love Island flavor-vote stunt, keeping the RTD brand in entertainment and social conversation while leaning on a creator who already hosts and produces her own comedy and podcast projects. Shoppers are pointed to @SmirnoffUSA for merch and drop updates, with the usual responsible-drinking reminder attached to every official post.

Beverage Industry and BevNews also covered the collaboration in early October, underscoring that the push is aimed at consumers 21 and older and that Broski’s hosted bash is meant to double as a costume-contest moment and a content engine for Smirnoff Ice’s social channels. That multi-touch structure — costume SKU, scripted weirdness, live party, then holiday follow-ons — is how RTD brands now borrow creator calendars instead of buying a single Super Bowl ad. Diageo’s Smirnoff portfolio already spans vodka staples and Ice Smash or Shorties line extensions; attaching Broski keeps the Ice sub-brand culturally loud during the two months when costume and party spending peak.

Creator brand deals that combine merch, livestream-ready costumes and hosted parties have become a standard playbook for beverage marketers chasing Gen Z and millennial attention on TikTok and Instagram. Broski’s Smirnoff Ice chapter fits that pattern while giving the brand a face for October’s costume calendar and a runway into December parties. More creator coverage is on our Influencers page.

Verification: partnership announcement, merch/content/Halloween bash framing, Broski and McCarthy quotes, Shop.Smirnoff.com Bottle Costume from PR Newswire / Smirnoff Ice (Oct. 1, 2026); $9.99 costume price, holiday-season extension, video rollout and White Claw context from Global Drinks Intel (Oct. 5, 2026).