Audiohook Opens Podscan Podcast Data to Industry

Audiohook Corporation said Wednesday it is making the majority of Podscan's podcast intelligence data freely available to the industry after acquiring Podscan Inc., Podcasting Today and NetInfluencer reported.

Creators, podcast networks, and publishers can now access transcripts, brand-suitability analysis, and contextual segments for the shows they represent at no cost. Advertisers can also monitor when and where brands are mentioned across podcast content -- including context and sentiment -- without charge, the companies said.

Podscan's platform analyzes more than 70,000 podcast episodes each day for brand suitability, contextual categories, brand mentions, and sentiment. Founder Arvid Kahl has joined Audiohook to oversee the technical transition and future development. The acquisition closed Aug. 24, 2026, with the free-data access announced Sept. 30.

Audiohook CEO Jordan Bentley said the firm wants advertisers to have "better data, greater transparency and the intelligence they need to make more informed decisions," and stressed that much of the Podscan dataset is being opened rather than kept proprietary. Audiohook describes itself as a performance-driven audio advertising platform spanning streaming audio, digital radio, and podcasts.

Readers following measurement and monetization on Podcasts will note the free tier is positioned as industry infrastructure, not a one-off promo. Verified as of Sept. 30 reports: Audiohook acquired Podscan; majority of intelligence opened at no cost; 70,000-plus episodes analyzed daily; Kahl joining Audiohook.