Prada Returns to No. 1 in Lyst Index for Q3 2026 as Celine Enters Top 10

Prada is once again the top-ranked brand in the Lyst Index, the quarterly ranking of fashion's most in-demand labels and products published by the shopping platform Lyst. The Q3 2026 edition, covering July through September and released on Wednesday, Oct. 28, shows Prada rising five places to No. 1, with demand for the brand on Lyst up 55% in the quarter. It is the first time Prada has held the top spot since the fourth quarter of 2023, WWD reported.

Chanel, which Oui Speak Fashion reported had led the ranking for the previous three quarters, slipped one place to No. 2, and Miu Miu fell one place to No. 3, according to FashionNetwork. With Miu Miu in third, Prada Group now holds two of the top three places. Lyst summed up the quarter by saying that "the brands gaining ground are those that create a distinctive aesthetic, pointing to fashion's ability to sell an idea as much as an item," FashionNetwork reported.

How Prada climbed back to the top

Lyst said in its report that desire and discoverability spiked during fashion week, with the skirts featured in Prada's September show in Milan becoming "a fixture of discourse across social feeds." WWD reported that Lyst also credited the retail launch of Prada's fall 2026 collection during the third quarter with turning fashion week attention into shopping interest. Prada had stayed close to the top in earlier editions, ranking No. 5 in Q4 2025, No. 7 in Q1 2026 and No. 6 in Q2 2026, according to FashionUnited, which noted that the No. 1 position had passed between Miu Miu, Loewe, Saint Laurent and Chanel since the end of 2023.

The house's Wish Silk Duchesse Pouch was the quarter's hottest product. Lyst said searches for the pouch rose 498%, while WWD and FashionNetwork described demand as surging nearly 500% from the second quarter. WWD reported that the style was first introduced in 2024.

The ranking follows Prada Group's nine-month trading update. In a statement dated Oct. 22, the company reported net revenues of 4,541 million euros for the nine months ended Sept. 30, up 15% year over year at constant currency and 4% on an organic basis. It said retail sales for the Prada brand rose 2% over nine months and 1% in the third quarter, while Miu Miu ended the period up 1% against growth of 41% a year earlier. "The environment remains complex and volatile, requiring focus, agility and rigorous execution," Prada Group Chairman Patrizio Bertelli said in the statement.

Celine breaks into the top 10

Celine rose five places to No. 10, its first appearance in the top 10 of the index, under creative director Michael Rider. Lyst said demand for Celine menswear was up 62% year on year and that the Celine/Reebok Freestyle Lo sneaker "sold out as soon as it landed." The shoe ranked third among the quarter's hottest products. FashionUnited reported that Lyst also credited the label's L'Été collection and its recent runway shows.

According to WWD's footwear coverage, the Freestyle Lo is a lambskin leather version of a classic Reebok sneaker that was released in September after debuting on the runway at the men's show in June. It is offered in eight colorways, and a distressed "Alldayeveryday" version in Optic White is priced at $850, the outlet reported. "There's something strange to me about a brand-new shoe," Rider said backstage after the spring 2027 men's show, according to WWD. The index was published the day after Rider received the 2026 WWD Honor for Menswear Designer of the Year.

The rest of the top 10, as reported by FashionNetwork, is Gucci at No. 4, up one place; Saint Laurent at No. 5, down one; Dior at No. 6, down three; Burberry at No. 7, up one; Ralph Lauren at No. 8, down one; and Chloé at No. 9, up two. Bottega Veneta rose three places to No. 11, with demand up 66%, as interest in Louise Trotter's debut spring 2026 collection lifted demand for its bags and accessories, WWD reported.

New entries and the quarter's hottest products

Dries Van Noten entered the ranking at No. 16 after a 27% quarter-on-quarter rise in demand, and its Long Wrap Scarf-Skirt was the quarter's fifth-hottest product, according to Lyst. Diesel returned at No. 18 for the first time since Q1 2024, which Lyst attributed to "a viral SS27 show, Glenn Martens' last," FashionNetwork reported. Khaite debuted at No. 20, with Lyst shoppers searching for its Danielle jeans and its eyewear collaboration with Oliver Peoples.

Accessories and footwear led the product list. COS's Trullo Flap Bag ranked second and Vans' Premium Authentic sneaker ranked fourth, according to WWD and FashionNetwork. FashionNetwork reported that demand for Vans was up 29% year on year. Phoebe Philo's Peak sunglasses, Free People's Forever Young Bloomer Pants, Balenciaga's Rodeo Bag and Chanel's ballet flats also made the list. Cartier's Tank became the first watch on the hottest products list since 2021, with demand up 83%, FashionNetwork reported.

Lyst also named three fast-rising labels. Searches for Conner Ives rose 49%, demand for New York-based Emily Dawn Long rose 17%, and demand for Copenhagen-based Mfpen rose 37% as the label marked its 10th anniversary and collaborated with New Balance, according to FashionNetwork. To build its product ranking, Lyst says its formula "filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales on Lyst." FashionUnited reported that the index draws on the shopping behavior of Lyst's 160 million annual users, combined with search, social and other discovery signals.