Audacy signs a multi-year exclusive sales and distribution deal for Smosh’s podcast slate starting Oct. 1, covering four shows, per Radio Ink and Podcasting Today.Audacy Becomes Exclusive Sales and Distribution Partner for Smosh Podcasts

Audacy has signed a multi-year deal to become the exclusive sales and distribution partner for Smosh’s podcast slate beginning October 1, 2026, Radio Ink and Podcasting Today reported.

Under the agreement, Audacy will handle advertising sales and distribution for Smosh Mouth, Smosh Reads Reddit Stories, Assumptions and URL, with both outlets noting room to expand into additional video and podcast opportunities. Smosh CEO Alessandra Catanese said podcasts are central to the company’s content strategy and that Audacy’s advertising and distribution muscle should unlock “larger, more creatively ambitious projects.”

Audacy Head of Podcasts Leah Reis-Dennis called Smosh one of the brands that “helped write the playbook” for creator-led entertainment, pointing to two decades of community-building since Anthony Padilla and Ian Hecox launched the sketch channel in 2005. Coverage cites more than 75 million social followers and roughly 20 billion YouTube views for the independent comedy studio, which is represented by WME and Hansen Jacobson.

Podcasting Today emphasised the advertiser angle: exclusive access to Smosh’s engaged audience while Audacy expands its video and creator-led footprint. Radio Ink likewise framed the pact as a growth move for Smosh’s audio business rather than a one-show hosting swap. The shows remain available on YouTube and major podcast platforms.

For a radio-and-podcast company chasing younger attention, pairing with a YouTube-native comedy studio is a bet that sketch-comedy fandom still converts into premium host-read inventory—and that Smosh’s next chapter will be sold as much as it is streamed.