Gwyneth Paltrow's 'The goop Guide' Video Podcast Heads to Netflix and Spotify

Gwyneth Paltrow's new weekly video podcast, The goop Guide with Gwyneth Paltrow, premieres Wednesday, Nov. 11, 2026, with video episodes exclusive to Netflix and Spotify and audio on all major podcast platforms. Produced by Spotify Studios, the show follows Netflix and Spotify's co-exclusive video deal for Jay Shetty's On Purpose.

Nov 09, 2026 - 14:17

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Gwyneth Paltrow is bringing her lifestyle brand Goop to video podcasting through a partnership with Netflix and Spotify. "The goop Guide with Gwyneth Paltrow," a new weekly video podcast produced by Spotify Studios, premieres on Wednesday, Nov. 11, 2026, Spotify announced on Monday, Nov. 9. Video episodes will be available only on Netflix and Spotify, while the audio version will be distributed across all major podcast platforms, Variety reported.

As part of the agreement, Spotify will serve as the global sales representative for the show, according to Variety. The Dutch entertainment site Headliner also reported that Spotify will handle worldwide advertising sales for the series.

What the show will cover

According to Paltrow's company, as quoted by Variety, each episode will feature Paltrow joined by "a friend, fellow founder, doctor, family member, colleague, ex-boyfriend, guru or expert" to "guide her audience on how to live Goop in all the ways that can be defined." Goop said the conversations will cover topics ranging from "the art of reinvention, raising a family, breaking up with friends, Thanksgiving dinner" and more.

Guests in the first season include Zoe Saldaña, Ke Huy Quan and Rick Rubin, according to both Variety and the Spotify announcement. Spotify described the series as offering "candid, wide-ranging conversations" drawing on the guests' personal experiences.

The show is executive produced by Moj Mahdara, co-founder and managing partner of Kinship Ventures, a venture capital firm launched with Paltrow, Variety reported.

What Paltrow and her producer said

In a statement released by Spotify, Paltrow said: "I get asked about everything—what actually helps you sleep in perimenopause, where to eat the best steak frites in Paris, how to spend the holidays with your ex. I don't always have the answer, but I almost always know who to call, whether it's a friend, a fellow founder, an expert, or someone I've admired for years."

She added that sharing such conversations "is how goop started," and that the new show "brings you along for them in a whole new way. With Spotify and Netflix, you can listen, or, for the first time, watch, in a space we designed so it feels like you're sitting around my kitchen table."

Mahdara said in a statement reported by Variety: "Today, algorithms decide most of what we see, and audiences are hungry for a human voice they can trust. Gwyneth has spent nearly two decades being that voice."

How viewers can watch

On Spotify, users will be able to watch or listen to full episodes and switch between video and audio, the company said. Spotify said the visual series will also be available to Netflix members worldwide, and that episodes will be available wherever listeners get their podcasts.

A second Netflix-Spotify co-exclusive

The Goop arrangement follows a similar partnership in which Netflix and Spotify acquired co-exclusivity for video episodes of Jay Shetty's "On Purpose," Variety reported. That deal was announced on Wednesday, May 27, 2026. Terms were not disclosed, but a source told Variety at the time that the multiyear agreement was worth about $100 million.

Under that pact, video episodes of "On Purpose" were set to become available on Spotify and Netflix beginning July 13, at which point full-length video episodes would no longer be on YouTube, Variety reported at the time. As with the Goop show, Spotify serves as global sales representative for "On Purpose," according to Spotify.

Both deals build on a broader partnership between the two companies. In October 2025, Spotify announced that select video podcasts from Spotify Studios and The Ringer, including "The Bill Simmons Podcast," "The Rewatchables" and "The Dave Chang Show," would come to Netflix starting in early 2026 in the United States, with more markets to follow.

Paltrow's existing podcast and Goop's history

The new series is separate from "The Goop Podcast," a weekly interview show that Paltrow also hosts and that is distributed by Audacy, Variety reported. Headliner likewise noted that Paltrow continues to present that separate interview series.

Paltrow, an Academy Award-winning actor, founded Goop in 2008. The company says what began as a weekly newsletter is now a "nine-figure global lifestyle platform" spanning beauty, fashion and sexual wellness products, according to Variety.

The first episode of "The goop Guide with Gwyneth Paltrow" is scheduled for release on Wednesday, Nov. 11, according to Spotify.