Paris Hilton Debuts Iconic Queen Fragrance With Ulta TikTok Shop Launch

Paris Hilton Fragrances launched Iconic Queen Eau de Parfum on Oct. 7, expanding the Iconic pillar with a floral-amber scent developed with longtime partner Parlux and timed for an exclusive Ulta Beauty TikTok Shop debut on Oct. 12, PR Newswire reported. Beauty Packaging confirmed the same launch notes, bottle design, scent pyramid and Ulta social-commerce window the same week, framing the drop as a warmer companion to 2025’s Iconic rather than a full rebrand.

The fragrance opens with bergamot, mandarin and cassis before a heart of orange flower, jasmine and muguet, settling into amber, musk and vanilla, both outlets reported. Hilton described Iconic Queen as “about stepping into your own power,” saying she wanted a scent you put on and “instantly feel ready for anything.” Parlux president Lori Singer said Paris “has an extraordinary ability to stay connected to her consumers while continuing to evolve,” calling Iconic Queen a natural extension of the authenticity-and-glamour brief that defined Iconic’s Ulta chapter.

Packaging reworks the original Iconic faceted bottle in metallic lavender, with Hilton’s “P” and “H” initials and an iridescent lavender carton designed as a vanity statement piece. Iconic Queen debuted immediately at ParisHiltonFragrances.com in 3.4 oz ($80), 1.0 oz ($48) and a 0.34 oz travel spray ($27), ahead of the Oct. 12 Ulta TikTok Shop exclusive and a Nov. 1 nationwide rollout across Ulta Beauty stores and Ulta.com, plus international markets, per the Parlux release.

The social-first Ulta path follows Iconic’s exclusive U.S. Ulta debut in April 2025 and reflects how founder-led fragrance brands are using short-form commerce as a discovery lane before full retail doors open. Beauty Packaging underscored the lavender redesign and TikTok Shop exclusivity as the commercial hooks, while the Parlux statement positioned the juice as a “regal expression” of the Iconic world without claiming it replaces the first fragrance on shelf.

For lifestyle readers tracking celebrity beauty launches this fall, Iconic Queen sits in a crowded calendar of star-backed scents but stands out for the Ulta TikTok Shop staging and the deliberate warm-amber shift from the original Iconic. Pricing and size tiers keep the launch accessible relative to prestige celebrity juice while still sitting in Ulta’s fragrance destination aisle once the November nationwide wave begins.

Retail sequencing is the other half of the story: a direct-to-consumer day-one drop, a two-week Ulta TikTok Shop exclusive, then a full Ulta door and site expansion on Nov. 1 keeps discovery, social proof and in-store sampling on a staggered calendar instead of a single big-bang launch. That pattern mirrors how beauty brands now treat short-form video shops as a test lane for demand before committing nationwide shelf space, and it keeps Hilton’s fragrance line visible across both digital fandom and traditional Ulta fragrance walls through the start of the holiday season.

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Verification: Oct. 7 launch, floral-amber pyramid, Hilton and Singer quotes, lavender faceted bottle, ParisHiltonFragrances.com debut, Oct. 12 Ulta TikTok Shop exclusive, Nov. 1 Ulta nationwide, size/price tiers from PR Newswire / Parlux (Oct. 7, 2026) and Beauty Packaging (Oct. 7, 2026).