Joe Rogan Renews Spotify Partnership in New Multiyear Licensing Deal
Spotify and Joe Rogan signed a new multiyear licensing deal for The Joe Rogan Experience; terms weren’t disclosed, though the WSJ reported a $250M earnout.
Joe Rogan is staying with Spotify. The streaming company announced on Thursday, Oct. 8, that it has signed a new multiyear licensing agreement for The Joe Rogan Experience, extending a partnership that began in 2020, according to Spotify’s newsroom, The Hollywood Reporter and Variety.
Under the agreement, Spotify will continue to handle ad sales and licensing for the show, which remains available across multiple services, Variety reported. Spotify said fans can keep watching or listening to new episodes on its platform each week as well as on other platforms. Neither side disclosed financial terms. Variety reported that the new deal is similar to the one Rogan signed with Spotify in early 2024 and that, according to The Wall Street Journal, which cited anonymous sources, he is set to receive an estimated earnout of $250 million over the term. Spotify has not confirmed that figure.
“The partnership with Spotify has been an amazing fit, and they’re incredible to work with,” Rogan said in a statement. “I’m extremely happy and excited to continue with them for years to come.”
Jordan Newman, Spotify’s head of content partnerships, called the show a lasting success. “Joe has built something incredibly enduring, and his show continues to resonate with a massive global audience because there’s simply nothing else like it,” Newman said. “Spotify’s podcast business has grown alongside JRE over the years, and we’re excited to keep building on that partnership for years to come.”
The numbers explain why Spotify wanted to keep the show. Spotify said The Joe Rogan Experience has 18 million followers on its platform and has been the most-followed show there since the partnership began. It was the No. 1 most-listened-to podcast on Spotify, YouTube and Apple Podcasts in 2025, Variety reported, and The Hollywood Reporter noted that it has been the most-listened-to podcast in the U.S. since 2019, according to Edison Research. Since launching in December 2009, the show has produced more than 2,500 episodes, each averaging two to three hours, per Variety.
The relationship has changed shape over the years. The show arrived on Spotify in September 2020 and later became exclusive to the platform, before Rogan’s 2024 deal ended that exclusivity and returned the podcast to wide distribution, Variety and The Hollywood Reporter reported. The partnership has also drawn controversy: in 2022, Neil Young and other musicians pulled their music from Spotify over what Young said was vaccine misinformation spread on the podcast, The Hollywood Reporter recalled. Rogan’s guests have included Donald Trump, whom he hosted and then endorsed for president in 2024, and Variety noted that Rogan has more recently grown critical of Trump.
To mark the renewal, Spotify published a short Q&A about Rogan’s own listening habits. He said his workout playlist leans on 1990s hip-hop, including Wu-Tang Clan, Nas, Biggie and Kool G Rap, with the occasional switch to 1960s rock. His go-to podcast while running errands is The Tim Dillon Show; he called Dillon “a generational talent, and the best ranter on planet earth.” The last song he sent a friend was “Wooden Horse” by Craig Mack, which he described as “a forgotten gem.” For more audio industry coverage, visit our Podcast News page.
Verification: The renewal, quotes and follower figures come from Spotify’s newsroom (Oct. 8), with independent reporting from The Hollywood Reporter (Caitlin Huston, Oct. 8) and Variety (Todd Spangler, Oct. 8). The $250 million figure is The Wall Street Journal’s reported estimate, as cited by both outlets.
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