Pokimane’s Chipotle Pollo Asado Bowl Runs Online Through Oct. 12

Chipotle has launched a limited-time Pokimane Pollo Asado and Steak Bowl built around Twitch streamer Pokimane’s go-to order, available online-only through Oct. 12, GamesBeat reported. NetInfluencer confirmed the same Sept. 28 digital launch window, the pollo asado timing and Chipotle’s framing of the bowl as a one-off rather than an ongoing campaign.

Scott Robinson, Chipotle’s director of brand marketing, told GamesBeat the partnership builds on prior work with the streamer, including the “It’s Time For Real” national TV ad and earlier pollo asado launches. “Poki’s Pollo Asado and Steak Bowl is a natural next chapter in that relationship,” Robinson said. NetInfluencer carried the same quote and noted the bowl can be ordered only through Chipotle’s digital channels during the roughly two-week run.

Chris Mann, senior vice president at REVXP, the agency that handles Chipotle’s gaming strategy, said Pokimane briefly appeared in a Chipotle campaign about six to seven months earlier alongside tennis player Taylor Fritz, GamesBeat reported. Mann said his team then worked with Pokimane and her WME representatives for months before landing on the pollo asado return as the moment for her own menu item. “She’s been a Chipotle super-fan for years,” Mann told GamesBeat. “She’s created some fantastic short-form content that really helped amplify these launches.”

Chipotle is not treating units sold as the primary success metric. Robinson said the company is focused on social conversation inside the gaming community and how many guests are inspired to try the order themselves, GamesBeat reported. Mann echoed that awareness and sentiment usually outrank direct sales for these bowls. NetInfluencer added that Pokimane has featured the meal on livestreams and posted TikTok and Instagram content that Mann described as outside her contractual deliverables.

A TikTok sweepstakes runs on the same timeline. NetInfluencer said Chipotle is offering 20 free entrees (about $300 combined retail value) to eligible followers who like a designated Pokimane post between Sept. 28 and Oct. 12, with winners selected by Pokimane under official rules at chipotle.com/pokimane. The bowl arrives as Chipotle’s third high-profile creator collaboration in as many months, NetInfluencer reported, after an August Salish Matter kids’ order and a September national ad assembled from footage shot by 100 creators across more than 50 restaurants.

Pokimane (Imane Anys) remains Twitch’s most-followed female streamer, with NetInfluencer citing 9.4 million Twitch followers and 7.3 million on TikTok. Robinson told GamesBeat Chipotle will keep exploring digital and gaming creators when there is a genuine brand fit, prioritizing partners who already have an organic connection over standard sponsored placements. Fernando Machado’s arrival as chief brand officer overlaps the window, though Robinson said the Pokimane partnership was already in motion before Machado joined.

Find more creator and influencer coverage on our Influencers page.

Verification: Online-only launch through Oct. 12, Robinson and Mann quotes, WME/REVXP development path, awareness-over-units framing and prior Chipotle creator work come from GamesBeat (Jolie Feld, Sept. 30, 2026). Sweepstakes terms, Salish Matter/100-creator context, follower counts and one-off campaign framing confirmation are from NetInfluencer (Dragomir Stojkov, Oct. 2, 2026).