Sami Miró Launches THE RÓSE Womenswear Exclusively at Pacsun

Pacsun chief merchandising officer Richard Cox called the line a distinct point of view for the retailer’s womenswear mix: elevated pieces that still fit how Pacsun customers dress. The debut campaign, shot in a sparse Los Angeles apartment and styled by Katie Qian, features Mouna Fadiga, Justine Mae Biticon, and Josie Canseco. Coverage from Third News framed the launch as an extension of Miró’s decade of circular-fashion advocacy into everyday wardrobe staples.

For lifestyle retail context on iShook Daily, compare recent brand expansions such as Naturium’s Sephora Mexico and Canada push and clean-beauty launches like Gregg Renfrew’s Beecee—different categories, same accessible-premium retail playbook.

With chapter one live at Pacsun, THE RÓSE tests whether Miró’s ethics-first hardware and cut language can scale beyond vintage and collabs into a keepable everyday wardrobe for a younger specialty-retail audience.

Designer Sami Miró launched THE RÓSE by Sami Miró on Sept. 17, a new womenswear label exclusive to Pacsun with a 25-style debut collection called chapter one. Pieces are priced between $30 and $100 and are available online and at select Pacsun stores, according to a Pacsun / PR Newswire release. The drop is Miró’s first new brand since she founded circular label Sami Miro Vintage in 2016.

Chapter one leans on silhouette-first cuts, 100% cotton denim (including regenerative options), cotton-rich rib knits, jersey, and elevated fleece—detail-driven rather than logo-heavy, with custom-engraved mixed-metal hardware and raw-edge finishes. “A rose is not disposable. Neither is this. Everything is made to be kept,” Miró said, noting that Rose is the name her parents almost gave her and that Pacsun lets her bring that design language to a wider audience at accessible prices.