Rare Beauty and Béis Reunite for Eight-Piece Limitless Collab

Selena Gomez’s Rare Beauty and Shay Mitchell’s travel brand Béis are reuniting for a second limited collaboration, an eight-piece “Limitless” travel and beauty assortment launching Monday on both brands’ websites, according to WWD and Marie Claire. The drop expands last year’s three-piece partnership into luggage, cosmetic pouches and the duo’s first dedicated makeup set, signaling a bigger bet on travel-friendly beauty after a fast sell-through in 2025.

WWD reported that the first limited-edition collection nearly sold out in under an hour in 2025, according to the companies. This year’s assortment ships in a bright raspberry shade named “Limitless.” Béis pieces include the Carry-On at $278, the Medium Check-In Roller at $348, the Large Check-In Roller at $378 and the Mini Weekender at $118, plus small, medium and large cosmetic pouches priced from $34 to $74, giving shoppers a full luggage ladder in one color story.

Rare Beauty is adding a $32 Limitless Cheek & Lip Set created for the partnership, pairing full-size Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss in the new shade. Marie Claire called it the first makeup bundle built specifically for the Béis collaboration and noted that Soft Pinch has become a staple in many makeup bags, making a travel-focused set a natural extension of both brands’ everyday routines.

“Working with Shay again feels especially meaningful because our first collaboration was rooted in genuine friendship and a shared connection with our communities,” Gomez, founder of Rare Beauty, said in a statement to WWD. “This collection is about confidence and self-expression, and it reflects what we both care about: giving people something that helps them show up as their best selves.”

Mitchell, head of creative and design at Béis, told WWD: “One of the best parts of this partnership has been getting to build alongside another founder with such a clear point of view. Selena has created a brand that feels so distinctly her. We both care about creating things that feel personal, useful and true to the communities we’ve built, so bringing our worlds together again has been really special.”

Marie Claire said the Mini Weekender uses Béis’ updated weekender silhouette and that shoppers can match the raspberry colorway from checked luggage down to smaller pouches. Both outlets said the collection goes on sale Oct. 12 through rarebeauty.com and the Béis site, with launch-day wait lists available for early access after last year’s near sellout.

WWD reported that Gomez and Mitchell appear together in the campaign creative. The partnership will also extend to the annual Rare Impact Fund Benefit, where Béis will make a donation and host an on-site gifting activation featuring the new collection. That charity tie-in keeps the collab linked to Rare Beauty’s mental-health fundraising platform while giving Béis a live retail moment around the launch. For more beauty and style coverage, visit our Lifestyle page.

Verification: Launch date, eight-piece count, Limitless colorway, luggage and pouch pricing, Cheek & Lip Set details and founder statements come from WWD (Ryma Chikhoune, Oct. 8, 9:00 a.m.) and Marie Claire (Siena Gagliano, Oct. 8). The 2025 sell-through claim is attributed to the companies via WWD.