Khloé Kardashian Fragrances Enter 1,300 Sephora Doors Across North America

Khloé Kardashian Fragrances has expanded into Sephora, bringing the Luxe Brands–backed scent portfolio to roughly 1,300 U.S. Sephora and Sephora-at-Kohls doors plus Sephora Canada as of September 14, according to a PR Newswire release from the company. The lineup on shelves and Sephora.com includes XO Khloé, Almost Always, and the newer XO Blue, with Canada marked as an exclusive Sephora market for the brand.

Luxe Brands framed the Sephora debut as a springboard for further international scaling into markets such as Mexico, Brazil, India, and key Asian hubs. Chief marketing officer Noreen Dodge said the push will ride a 360-degree media campaign spanning paid social, digital, out-of-home, and entertainment adjacencies—including video tied to Hulu’s The Kardashiansto drive discovery at the new doors and convert fans who already follow Kardashians podcast and unscripted universe.

“Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community, Kardashian said in the release, describing the scents as a personal, transportive project rather than a one-off endorsement. That creator-led positioning is central to how Luxe sells the line in a crowded celebrity-fragrance aisle where shelf space is scarce and loyalty is hard-won.

WWD reported that the brand—already in Ulta, Harrods, Boots, Superdrug, The Perfume Shop, Myer, and a Douglas partnership across 19 European countriesis on track for more than $50 million in global retail sales this year, per industry sources. Luxe CEO Tony Bajaj called Sephora validation of momentum, not a finish line, while Kardashian left the door open to broader beauty categories later if the expansion stays thoughtful and organic.

For shoppers, the practical beat is simple: three prestige scents are now easier to find in North America’s highest-traffic beauty retailer, with XO Bluea lychee, bergamot, magnolia, and coconut blend launched in June—arriving as the tropical counterpart to hero scent XO Khloé. In a week of beauty retail headlines, Kardashians Sephora footprint is the clearest signal yet that the fragrance line is shifting from influencer heat to multi-door permanenceand that Luxe intends to keep building the next perfume while the new doors warm up.