California Caps Podcast and Streaming Ad Volume Under New Law
Gov. Newsom signed a California law barring podcast and music streaming ads from playing louder than the content, effective Jan. 1, 2027, per Podcast News Daily and state bill text.
For audio-industry readers on Podcasts, the California cap gives podcast and music streamers a hard loudness floor starting New Year’s Day 2027. Verified as of Sept. 29 reports: SB 96 signed (approved Sept. 28 per chapter text); covers music/podcast/video streaming serving California consumers; ads cannot exceed content loudness; effective Jan. 1, 2027; Umberg author; CALM Act does not cover streaming. Whether publishers normalize levels nationwide to satisfy California will be the next industry test.
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iShook Opinion
"iShook Opinion" by Beni E Rachmanov, CEO & Founder of iShook. Explore captivating perspectives on entertainment, lifestyle, and sports at ishookdaily.com. Your go-to for engaging insights.
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