Amazon Music Expands Video Podcasts to UK and Four More Markets With ART19 and Omny

Amazon Music is expanding its video podcast catalogue beyond the United States to Canada, the UK, Mexico, Brazil and Japan, and opening distribution to additional hosting providers led by ART19, Triton Digital’s Omny Studio and Flightcast, The Hollywood Reporter and PodcastNewsDaily reported.

Video podcasts first arrived for U.S. Amazon Music subscribers in May. The September expansion makes the format available across all Amazon Music subscription tiers in the five new markets and deepens the U.S. slate with shows from publishers including iHeartMedia, SiriusXM, Spotify, NBC Sports and Headgum, according to both outlets.

Hosting integrations already live include Amazon-owned ART19 plus Omny Studio and Flightcast. SiriusXM’s hosting stack, Spotify’s Megaphone and Libsyn are expected in the coming months, The Hollywood Reporter said. Titles named in the rollout include Hey Jonas!, Joy 101 with Hoda Kotb, Pro Football Talk Live with Mike Florio and Solved with Mark Manson.

Shea Simpson, Head of Spoken Word for Amazon Music, said customers want the flexibility to watch as well as listen, and framed the build around creator control: publishers keep ownership of hosting, ad inventory and audience monetization rather than migrating shows onto Amazon’s own hosting stack. Amazon Music also added monetization for video podcasts, letting creators dynamically insert video ads while retaining existing brand sponsorships and baked-in ads, PodcastNewsDaily reported.

For listeners following platform moves on Podcasts, the open-RSS approach is the competitive point. Creators can add Amazon Music as another video outlet without surrendering inventory — a contrast with closed ecosystems that force re-uploads or hand over ad sales. Flightcast CEO Rox Codes said hundreds of creators on the platform, launched with Diary of a CEO creator Steven Bartlett, would gain Amazon Music video distribution on day one of the integration.

iHeartMedia CEO Bob Pittman called video a “complementary extension” of audio listening and said the collaboration expands reach for iHeart creators without abandoning the company’s audio-first strategy, PodcastNewsDaily noted. The Hollywood Reporter placed the push alongside similar video bets at Spotify, Apple Podcasts and Netflix as platforms chase viewing habits long dominated by YouTube.

Product features arriving with the catalogue include offline downloads of video episodes, featured video recommendations, search for “video podcasts,” and in-app toggles between video and audio on iOS and Android. Earlier May launch titles had included Higher Ground’s IMO with Michelle Obama and Craig Robinson, Khloé in Wonder Land, and Wondery shows such as New Heights and Armchair Expert, The Hollywood Reporter said.

Taken together, the September package is less a single-show premiere than infrastructure: five new countries, three live hosters with three more queued, dynamic video ads, and a creator-control pitch aimed at making Amazon Music a serious video podcast destination rather than a U.S.-only experiment.