Netflix Signs Two-Year Hoichoi Deal to Stream Bengali Series in Hindi, Tamil and Telugu

Netflix will stream Hindi, Tamil and Telugu versions of every series that Bengali streaming service hoichoi premieres over the next two years, exclusively on Netflix, under a partnership the two companies announced on Thursday, Oct. 22. The agreement also brings 14 existing hoichoi series to Netflix and commits the companies to developing original adaptations of hoichoi stories.

The deal was unveiled in Mumbai, Variety reported. In its announcement, Netflix described hoichoi as "the Bengali-first streaming platform and content studio" and called the arrangement "a first of its kind partnership." The companies did not disclose financial terms.

What the Agreement Covers

Under the agreement, new hoichoi releases will arrive on Netflix in Hindi, Tamil and Telugu at the same time as their Bengali debut on hoichoi. The first title is The Cursed Temple of Kauriburi, a folklore horror series starring Jeetu Kamal, Solanki Roy and Paoli Dam. It premieres on Friday, Nov. 6, and Netflix said more titles will follow in the coming months.

The 14 existing series headed to Netflix are Madam Inspector, Sampurna, Lajja, Eken Sirji, Anjaan Saaye, The Curse of Parnashavari, Bloodlines, The Adventures of Daadi & Jagga, Raat Abhi Baaki Hain, Achinta: Trial By Law, Shaadi Ka Siyappa, Queens, Parineeta: A Love Story and Mahanagar. According to Netflix, the collection spans crime thrillers, detective mysteries, folklore horror, social and courtroom dramas, and romance.

The two platforms will also collaborate on original series, produced by Hoichoi Studios, that reimagine select hoichoi stories. Netflix said further details on those projects will be announced later.

"Committed to delivering quality, quantity and variety, Netflix continues to complement its originals with a growing range of licensed content, bringing more third-party stories to the service in new ways," Netflix said in the announcement. The company added that its global audience "of approaching one billion people makes it a strong partner for studios, networks and creators."

Hoichoi's Catalog and Studio Arm

Hoichoi launched in 2017 as the first venture of the new media arm of SVF, an Indian entertainment company, and is led by co-founder Vishnu Mohta, who is also SVF's executive director, according to The Business Standard and Variety. The platform offers more than 2,000 hours of programming, including more than 100 original series, films, shorts and docuseries.

Hoichoi says it reaches more than 250 million Bengalis worldwide. The company expanded into theatrical filmmaking in 2023 with the launch of Hoichoi Studios, its film production arm, according to a company note quoted by Mint.

Part of a Wider Licensing Push

The hoichoi agreement is the latest in a series of licensing deals in which Netflix has added programming from outside producers alongside its originals. Variety noted that in France, Netflix now carries the full programming lineup of broadcaster TF1.

Three days before the hoichoi announcement, on Monday, Oct. 19, Netflix and Brazilian media company Globo announced what they described as the largest content licensing agreement ever signed between the two companies, according to Netflix. Starting in December, 18 Globo original productions, made up of 14 films, three telenovelas and one series, will roll out on Netflix through mid-2027, with licenses covering different territories.

The Globo package includes Walter Salles' I'm Still Here, winner of the 2025 Academy Award for Best International Feature, licensed for Brazil only, and Vitória, starring Fernanda Montenegro, for worldwide distribution. The telenovela India – A Love Story is licensed for the United States and Latin America, excluding Brazil, and seven seasons of the comedy series Vai Que Cola are licensed exclusively for Brazil.

"We hope this agreement is just the first step in a long partnership between two companies that share the ambition, creative craftsmanship and commitment to take Brazilian culture even further," said Elisabetta Zenatti, vice president of content at Netflix Brazil. Variety reported that Globo had long held out from licensing to Netflix in its home market, even as its content appeared on Netflix elsewhere in Latin America and around the world.

Research firm Omdia forecasts 63.8 million Netflix subscriptions in Latin America in 2026, rising to 73.7 million by 2031, María Rúa Aguete, Omdia's head of media and entertainment, said at the Mipcom television market, according to Variety.