Wrangler × imogene + willie Drop 1 Brings White Oak Selvedge Home

Wrangler and Nashville denim label imogene + willie launched the first of three U.S.-made collaboration drops on Saturday, anchored by vintage 10MWZ jeans cut from Cone Denim White Oak deadstock selvedge, WWD / Sourcing Journal and a Kontoor Brands / Business Wire release reported.

WWD called the project Wrangler’s first domestically produced collection in more than 20 years and a statement on preserving American denim craft after White Oak’s Greensboro plant closed. Men’s and women’s versions of the 10MWZ open Drop 1 on September 26 via Wrangler.com and imogeneandwillie.com, with prices across the full three-drop program ranging from $48 to $350.

Drop 2 arrives October 24 with Wrangler’s signature broken twill across jackets, shirts, and jeans developed with Mount Vernon Mills in Trion, Georgia — described as the last remaining large-scale U.S. denim mill — plus vintage-inspired graphic tees, sweatshirts, and accessories. Drop 3 on November 7 adds more deadstock western cuts, including a rigid western snap shirt, both reports said.

imogene + willie CEO K.P. McNeill framed the partnership as larger than a capsule: “When you bring together Wrangler’s remarkable history with a shared commitment to preserving American craftsmanship, you create something that’s larger than a single collection.” Co-founder Carrie Eddmenson called Wrangler’s blue jean a blueprint for integrity and American identity, saying the homecoming felt “more like a ceremony than a collaboration,” per WWD.

Wrangler VP of global collaborations Joe Broyles said the collection explored the brand’s roots “through a fresh lens” and celebrated “the uncompromising quality that has always defined” Wrangler. Labels, pocket flashers, packaging, and visual assets were reworked through imogene + willie’s design process, underscoring how much of the story is presentation as well as fabric.

For Lifestyle readers following heritage denim, the timing matters: Cone White Oak deadstock has become a scarcity signal in American jeans culture, and Mount Vernon’s acquisition of vintage White Oak shuttle looms — noted ahead of Sourcing Journal’s Fall Summit — extends that supply story into the second drop. The collection also continues imogene + willie’s Cotton Project ethos of short-radius U.S. fiber-to-finished goods.

Retail availability starts with the September 26 Drop 1 online and in imogene + willie stores, while quantities last. Because the program is staggered through early November, shoppers chasing White Oak selvedge specifically need to treat Drop 1 as the immediate window rather than waiting for the western-cut finale.

Verified facts as of Saturday’s reports: Drop 1 launched September 26 with White Oak selvedge 10MWZ jeans; Drop 2 is October 24; Drop 3 is November 7; price band is $48–$350; production is U.S.-based and billed as Wrangler’s first domestic collection in over two decades. Sell-through on the opening drop will show whether heritage messaging converts into weekend demand.