The anti-blush trend sells out MAC Film Noir Buff.

Ulta and Sephora shelves cleared as the muted shade went viral.

Why it matters: Cool-toned, low-blush looks are driving a new retail scramble.

AI editorial illustration; not documentary photography or official promotional imagery. Source: https://ishookdaily.com/mac-anti-blush-film-noir-buff-trend-sold-out-september-2026

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