Netflix “Owning Manhattan” star Ryan Serhant partnered with HeyGen to launch @HeySerhant, a daily AI avatar channel from his likeness and voice, Variety reported Oct. 8.

His company already posts about 2,200 times a month across 19 U.S. regions with an in-house studio of roughly 100 people, about 30 of them in New York, he told Variety.

HeyGen CMO Andrew Mok said the avatar lets fans hear from him daily without new camera time; family and “day in the life” clips stay on his human-led feeds, reports said.

AI-generated editorial illustration accompanying this report; not a documentary photograph or official promotional image.