SiriusXM Media and Edison Research find 90% of monthly podcast fans listen and 89% watch video, per Barrett Media and Podcast News Daily.

Monthly consumers largely use both audio and video; exclusive format camps remain the minority, and ad recall sits at 75% for both formats.

Audio still wins on feeling shorter and less disruptive, while video opens host-integrated placements — brands should plan for both, Publicis Media’s Ted A’Zary argued.

Illustrative waveform bars and a split audio/video ring — not a documentary photo, not a celebrity likeness, and not a logo.