ESHAP and What’s Trending unveiled their second annual Creator Map on Oct. 8, ranking top creators by follower scale and a new Affinity Quotient score, TheWrap and What’s Trending reported.

MrBeast leads YouTube; Khaby Lame leads TikTok; Kai Cenat leads Twitch; Joe Rogan leads podcasting. Cristiano Ronaldo tops Instagram and Kylie Jenner leads Snapchat, TheWrap said.

Affinity Quotient grades creators 0–100 within a platform over a 60-day window, weighting shares more than likes. The map argues follower count alone no longer defines influence — the Affinity Economy does.

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