BY FORCE OF HABIT: PW TALKS WITH B.J. FOGG
The impetus came from wanting to improve. I’d done a start-up; it hadn’t worked. Things were a massive uphill battle and I was just overwhelmed. I was stressed. I would get up at night and watch those little puppy videos just to calm myself. And that led to me think: if I can just floss one tooth, I got something done. Everything else might go haywire today, but I got this done, I’m going to do that work. And then as I figured out that celebration piece, I think, “Oh my gosh.” That opened the door for me doing more and more experimentation on myself. And then things shifted for me. I had to see if this could work for others. And that’s when I started teaching. It just kind of kept going from there.
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