byiShook Opinion
Jan 30, 2024 - 08:52
Despite Multiple Releases, Box Office Collections Witness a Significant Decline Compared to Previous Year
January 2024 witnessed a significant downturn in box office earnings for Hindi films, marking a stark contrast to the blockbuster success of the previous year. With only four releases, this January saw a staggering 65% decline in overall collections compared to January 2023.
The much-anticipated release of Hrithik Roshan and Deepika Padukone's "Fighter" dominated the month, accompanied by a few smaller releases that struggled to make a mark. Despite initial expectations of a strong performance, the collective earnings for January 2024 fell far short of the previous year's figures.
In stark contrast to the lackluster performance of January 2024, the same month in 2023 witnessed a box office bonanza, with three releases collectively raking in 554.02 crore. This year's total earnings, amounting to 192.23 crore, mark a significant 65% decline from the previous year.
Before the onset of the pandemic, January 2020 boasted a robust lineup of five Bollywood releases, contributing a total of 446.05 crore to the box office. However, the subsequent years of 2021 and 2022 witnessed no releases in January, making January 2024's lackluster performance all the more apparent.
Disclaimer: Box office figures are based on estimates and various sources, and have not been independently verified by iShook Daily.
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